MediaMarkt Austria is present in the gaming and esports sector primarily through events and marketing activities. This commitment is particularly evident as the main sponsor of Game City in Vienna, where MediaMarkt supports the esports area and offers promotions and services through its stores. Furthermore, the company promotes gaming and esports through its own online portals and special gaming worlds in its stores. MediaMarkt Austria has also been a partner at individual esports events, such as the DTM Esports Championship.