Country Marketing Manager - Southern Europe
Tractive
- Linz
- With professional experience
- Permanent employment
- Full-time
- Home office possible
- Austria
- Show salary
- Published before 1 month
Tractive is the most trusted brand for keeping cats and dogs safe and healthy.
Your tasks
- Drive innovative marketing strategies tailored to Southern Europe (primarily Spain & Italy) to achieve business objectives and accelerate growth
- Continuously track and evaluate KPIs across channels. Monitor market dynamics, identify growth opportunities and risks, and translate insights into actionable projects
- Ensure efficient budget allocation across channels, adopting a full-funnel approach to marketing performance
- Align with key stakeholders across teams – including SEA, Social Media, Design, and Media Buying – to lead key initiatives and contribute to EU-wide marketing excellence
- Stay plugged into trends, shifts in consumer behavior, and the competitive landscape – and turn these insights into action
- Challenge the status quo and bring fresh ideas to improve marketing efficiency, campaign impact, and market-specific tactics
- Bring in your fresh ideas to make Tractive better – you'll never hear the phrase “…because that's how we've always done things”
- Continuously grow personally and professionally, take ownership of areas that show your potential, and attend workshops that help you get to the next level
Your profile
- 2–4 years of experience in e-commerce and data-driven marketing, with a strong focus on analyzing campaign performance and understanding cross-channel impact
- Strategic thinker with a sharp analytical mindset and experience managing larger budgets across marketing channels
- Solid understanding of key performance marketing channels and their influence on the funnel and overall business success
- In-depth knowledge of the Spanish and/or Italian consumer behavior, cultural nuances, market trends, and media landscape
- Native-level fluency in Spanish and/or Italian, with excellent written and verbal communication skills
- Very good English skills
Your benefits:
- 4-Day Work Week
- Hybrid setup
- Flexible Schedule
- Wellness Bonus
- Half-Price Public Transport
- Online Learning Budget
- Relocation Support
- International Team
- Pawternity Leave
Tractive
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