Senior Performance Marketing Manager (m/f/x)

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Netwings Performance Marketing GmbH

As a Performance Marketing Manager, you are responsible for advertising campaigns on Facebook, Instagram, Google, YouTube and TikTok with multi-million dollar budgets.
You set up different types of advertising campaigns, manage the budgets, continuously evaluate results, optimize performance, and create reports for the team.
You are developing innovative strategies to achieve the best results for our customers.
You conduct systematic tests of creatives, texts, targeting, etc., continuously improve campaign performance and pass the findings on to the team.
You work closely with the team, share your insights from the campaigns, write briefs for new creatives, and formulate hypotheses for upcoming tests.
Based on the creatives and the strategy, you write suitable copy for the ads on the various platforms.
You always have all the figures for your campaigns in mind, know the target KPIs, and understand how performance has changed over time.
You also work with external tracking tools, check the data quality in the ad managers, continuously conduct data analyses and constantly identify potential for optimization.
You are in constant contact with representatives at Meta, Google and TikTok to always use the latest tools and technologies on the market.
You are always up-to-date on industry trends, platform updates, and algorithm changes, so you can adjust your strategies accordingly.

Top 1% Media Buying Skills
At least 5 years of professional experience as a Performance Marketing Manager with Meta and Google
Manages a budget of at least seven figures on paid social media channels
Experience in Direct Response / Ad Copy
A strong understanding of numbers and skills in data analysis and visualization.
Technical know-how in handling tracking tools and marketing integrations
You know which ads work on social media and how to reach the right target groups.
A passion for marketing and understanding target groups
Rapid learning ability in a dynamic environment
A high degree of discipline and self-responsibility
Loyalty and reliability
A high standard for yourself and your performance
Excellent written and spoken German and English skills

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