Senior Performance Marketing Manager

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Kastner & Öhler

Strategic planning: You plan international performance marketing strategies and continuously develop them further – including on platforms such as Google Ads, Bing Ads and Meta.
Conducting tests: You plan and analyze A/B tests – from creatives and target groups to landing pages.
Analyze data: You conduct analyses and reports and, based on this, provide recommendations for action.
Optimize campaigns: You continuously improve the performance of planned campaigns – focusing on KPIs such as ROAS, PROAS, CPC and conversion rate.
Shaping collaboration: You work closely with external agencies as well as internal stakeholders to strengthen the digital brand presence.

Experience & Expertise: You have at least 3 years of professional experience in performance marketing and are familiar with Google Ads, paid social media and ideally also programmatic advertising.
Analytical skills: You are proficient in using tools such as Excel, GA4 and Looker Studio, and you use data specifically for optimization.
Data enthusiasm: You have a strong understanding of data and analytics – and the passion to turn it into real success.
Self-initiative: You think strategically and act in a solution-oriented manner.
Team orientation: You enjoy cross-departmental collaboration and actively contribute to the team.
Industry affinity: Enthusiasm for fashion, sports and lifestyle topics is a plus – but not a must.

Employee discounts at Kastner & Öhler and Gigasport
Flexible working hours
Home office options
Discounted employee canteen
Training and further education opportunities (sales training, team events, etc.)
Opportunities for change within the company

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