Digital Marketing Specialist

Deine Daten werden DSGVO-konform behandelt und nur an Frauscher Sensor Technology India weitergegeben.

Frauscher Sensor Technology India

Strategically develop the digital marketing strategy, including planning and managing international marketing initiatives
Implement advanced KPI frameworks and dashboards for data-driven management and optimization of digital campaigns, as well as the creation of meaningful performance reports
Utilize AI-powered marketing tools, for example, for campaign optimization, content creation, and automation of marketing processes, as well as the evaluation of new marketing technologies
Identify digital trends and further develop digital initiatives with a focus on lead generation, lead management, and conversion optimization
Oversee the SEO strategy and tracking management, including optimizing organic visibility in search engines and managing JENTIS tracking
Further develop the CRM system (SAP Sales Cloud) in close coordination with other departments

you have completed training or a degree in marketing, business administration, communication, or media studies
you have 35 years of professional experience in digital marketing
you have a strong interest in AI tools (SEO with Claude, marketing automation, etc.)
you enjoy implementing digital campaigns in regional and international markets
SEMrush and Screaming Frog are familiar to you
you are proficient in setting up and analyzing web analytics tools, particularly Google Analytics (GA4), Google Search Console, and data visualization tools
you have basic knowledge of HTML, CSS, and ideally JavaScript
you can derive actionable insights from large datasets
you can easily communicate and actively contribute in German and English within an international team

a secure job in an international environment
an agile and open corporate culture
the opportunities for personal development and further training
attractive social benefits such as free lunch, fruit and coffee, free childcare, numerous sports offer, company events and much more
A gross annual salary for a 38.5-hour workweek starting at 37,500 EURwith a willingness to pay more depending on qualifications and experience