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Growth Marketing Manager - MyGroove

Red Bull

  • Österreich, Elsbethen
  • Full-time
  • Arbeiten vor Ort

Tasks

  • Own user acquisition & performance marketing: Take end-to-end ownership of user acquisition for the MyGroove app, plan and launch paid and organic campaigns across channels like Meta Ads, Apple Search Ads, TikTok, Google Ads. Build a lean creative production engine and optimize for revenue after marketing, CPI, CAC, retention, LTV, and subscription KPIs.
  • Build organic and community-driven growth: Experiment with new organic growth levers, drive creator collaborations, social and community activations, support written content for the website and lifecycle marketing. Spot and launch pilot B2B partnerships and use offline tactics like merch distribution and targeted offline advertising.
  • Represent MyGroove in the real world: Plan and run MyGroove’s presence at key music and education touchpoints, including trade shows, conferences, music school activations, and partner events, mainly across the DACH region.

profile

  • 5+ years of experience in app growth, with a strong focus on user acquisition and performance-driven marketing strategies across mobile platforms
  • Strong hands-on expertise in Google Ads, Meta Ads, App Store Optimization (ASO), and leading analytics and MMP tools
  • Bachelor’s degree in Business, a quantitative field, or equivalent practical experience, combined with a highly analytical mindset and deep understanding of subscription-based business models
  • Proven track record in project management, with the ability to design, execute, and analyze multiple experiments in parallel while collaborating cross-functionally
  • Excellent communication skills and a proactive, self-driven working style and ideally a strong interest in music

We offer

Attractive compensation package based on market-oriented salaries, significantly above the stated minimum salary of EUR 2.760 gross per month. We value diversity and support people in developing their potential and strengths.

Growth Marketing Manager - MyGroove in Elsbethen

Red Bull

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