Product Marketer - Power Management ICs (d/m/f)

  • Vor 6 days veröffentlicht
  • Premstätten, Österreich
  • With professional experience
  • Permanent employment
  • Full-time
  • Hybrid
  • Home office possible

As Product Marketer, you own the commercial „glue“ between customer needs and product capabilities: shaping narratives, building market traction, and driving go?to?market execution in different regions with key customers.

Your tasks

Upstream (insight & positioning)

  • Proactively analyze markets, trends, applications, customer needs, and competitors to refine winning positioning
  • Turn strategic focus areas (multi?niche PMIC plays) into sharp target segments, customer lists, and proof-point messaging

Downstream (GTM execution & demand creation)

  • Build and execute the PMIC go?to?market plan (launch assets, messaging, ecosystem motion, regional enablement)
  • Create high-impact collateral: product/solution pages, whitepapers, pitch materials and ongoing updates from customer feedback loops.
  • Partner with Sales to generate demand and convert leads into design-ins/design-wins, aligned with the „proof points“ push.
  • Support pricing strategy definition and implementation (price corridors, value-based narratives, regional consistency)

Your profile

  • Master’s degree in Business Engineering, Technology Management, B2B Marketing or equivalent qualification
  • 5+ years in B2B product marketing / technical marketing in semiconductors (power management, analog/mixed-signal, sensors, drivers, or embedded ecosystems)
  • Strong ability to translate technical differentiation into crisp value propositions and sales tools
  • Experience in GTM planning, demand generation, and funnel conversion with Sales (design-in motion)
  • Comfortable owning product-related content creation and measuring impact (SEO/visibility, conversions, customer engagement)
  • Hands-on, builder mindset: thrives in „new PL / new portfolio“ environments
  • Excellent spoken and written English; basic understanding of German is a plus

Your benefits:

  • Flexible working hours
  • Training opportunities & structured onboarding and development planning
  • Opportunity for coaching, mentoring and networking

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