- Vienna, Austria
- With professional experience
- Permanent employment
- Full-time
- Hybrid
- Home office possible
At Journi, we’re on a mission to build the world’s most-downloaded printing app. With over 10 million users worldwide, we help people turn their favorite moments into beautifully designed Photo Books and Prints. Our smart AI makes the process fast, simple, and joyful, so our users can spend less time editing and more time reliving their best stories.
Now we’re expanding into new territory, building a new product experience from the ground up. We’re on the lookout for an enthusiastic Growth Marketing Manager who will define how we market this new product. By joining project Firebird, you’ll be part of a small, high-impact team shaping something new from day one.
Your tasks
- Product Co-Ownership: This is the primary growth mechanic, and making it work is your most important job. Contribute and collaborate with product teams to develop user flows, referral and sharing loops pre-launch to ensure an organic flywheel during and post launch.
- App Launch & Go-to-Market: Firebird is pre-launch. You’ll define how we go to market and execute it. Own the end-to-end launch strategy: from pre-launch seeding to App Store rollout to post-launch momentum including defining positioning, messaging, channel mix for GTM in collaboration with channel teams.
- Mastering Retention: Design and optimize the ‚retention loops‘ that create shared consumption moments and retain customers. Build and run CRM campaigns (push, email, in-app) around the emotional moments that matter. Define and track retention metrics that signal real habit formation.
- Paid User Acquisition: Paid is a scale lever, not an early shortcut. You’ll build the foundation and know when to turn it on. Establish mobile attribution and reporting from day one and define signals that tell you the organic loop is strong enough to amplify with paid channels.
- Strategy, Measurement & Direction: Own the growth model: inputs, outputs, and levers across the full funnel (acquisition, activation, invite rate, retention and monetization). As Firebird scales, help define the growth team structure and hire into it.
Your profile
- 5-8 years in growth, performance marketing, or product marketing at a consumer app or mobile-first startup
- Proven record of launching apps or features and measurably growing an install/user base from scratch
- Experience designing and shipping referral, invite, or viral sharing mechanics, and measuring what actually worked
- Hands-on experience running paid UA (Meta Ads, TikTok, Google UAC, Apple Search Ads) with real budget ownership
- Solid grasp of mobile attribution (Adjust, AppsFlyer, or similar) and product analytics (Amplitude, Mixpanel)
- Experience owning CRM tooling end-to-end (Braze, OneSignal, Klaviyo, or equivalent)
- Strong analytical mindset: comfortable in spreadsheets, funnel models, and growth dashboards
- Clear communicator you can distil a complex growth strategy into a crisp plan and bring engineers, designers, and founders along
Your benefits:
A fair annual gross salary starting at 70.000. Our final offer depends on your experience and qualifications.
- Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)
- Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)
- Daily fuel: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences
- Go places: we reimburse your public transport card for Vienna
- Team first: join our yearly team-building Journi to exciting destinations
- Mac your life easier: with a company MacBook, also available for personal use
- Boost your German: weekly in-house lessons in small groups
- Special treatment: enjoy a premium membership on all Journi products
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