Growth Marketing Manager (all genders)

Journi

Product Co-Ownership: This is the primary growth mechanic, and making it work is your most important job. Contribute and collaborate with product teams to develop user flows, referral and sharing loops pre-launch to ensure an organic flywheel during and post launch.
App Launch & Go-to-Market: Firebird is pre-launch. You’ll define how we go to market and execute it. Own the end-to-end launch strategy: from pre-launch seeding to App Store rollout to post-launch momentum including defining positioning, messaging, channel mix for GTM in collaboration with channel teams.
Mastering Retention: Design and optimize the ‚retention loops‘ that create shared consumption moments and retain customers. Build and run CRM campaigns (push, email, in-app) around the emotional moments that matter. Define and track retention metrics that signal real habit formation.
Paid User Acquisition: Paid is a scale lever, not an early shortcut. You’ll build the foundation and know when to turn it on. Establish mobile attribution and reporting from day one and define signals that tell you the organic loop is strong enough to amplify with paid channels.
Strategy, Measurement & Direction: Own the growth model: inputs, outputs, and levers across the full funnel (acquisition, activation, invite rate, retention and monetization). As Firebird scales, help define the growth team structure and hire into it.

5-8 years in growth, performance marketing, or product marketing at a consumer app or mobile-first startup
Proven record of launching apps or features and measurably growing an install/user base from scratch
Experience designing and shipping referral, invite, or viral sharing mechanics, and measuring what actually worked
Hands-on experience running paid UA (Meta Ads, TikTok, Google UAC, Apple Search Ads) with real budget ownership
Solid grasp of mobile attribution (Adjust, AppsFlyer, or similar) and product analytics (Amplitude, Mixpanel)
Experience owning CRM tooling end-to-end (Braze, OneSignal, Klaviyo, or equivalent)
Strong analytical mindset: comfortable in spreadsheets, funnel models, and growth dashboards
Clear communicator you can distil a complex growth strategy into a crisp plan and bring engineers, designers, and founders along

A fair annual gross salary starting at 70.000. Our final offer depends on your experience and qualifications.

Vacation goals: 25 days off per year, plus 1 extra day for every year you stick around (up to 5 extra days!)
Work your way: enjoy a hybrid working model with 40% home office days and flexible hours (core hours: 10am-4pm Mo-Th; and 10am-2pm Fri)
Daily fuel: breakfast, Italian-style coffee, tea, and fresh daily lunches in our in-house eatery, with options for most dietary preferences
Go places: we reimburse your public transport card for Vienna
Team first: join our yearly team-building Journi to exciting destinations
Mac your life easier: with a company MacBook, also available for personal use
Boost your German: weekly in-house lessons in small groups
Special treatment: enjoy a premium membership on all Journi products